Walmart fighting hunger
April 25, 2012 • Priscilla Ozuna, Staff Writer
Filed under News
Walmart stores have committed to help secure meals for local families. The nation’s largest grocer will donate 2 billion dollars in cash and in-kind to help fight hunger in America.
This initiative “Fighting Hunger Together” includes 4 key elements:
- Donating more than 1.1 billion pounds of food which is equivalent to about $1.7 billion;.
- $250 million in grants which will support hunger relief organizations;
- Mobilize customers and associates to help improve food banks efficiency and,
- Collaborate with the government and other organizations to increase the number of families in need reached.
Consumers can take part in this effort to fight hunger. By purchasing select products from participating suppliers like General Mills, the Kellogg Company, Kraft Foods, and ConAgraFoods, customers help provide meals. In-store signs help a customer find these products, and labels on the packages advise the customer to enter product codes online, scan QR codes, and share a hashtag on Twitter. One can also participate by voting for one of the 200 communities hardest hit by unemployment in a contest on Walmart’s Facebook page. The community with the most votes will receive $1 million to help its needy families. The next 20 runner-up communities with the most votes will each receive $15,000, as well. The contest ends April 30th. Information on how to donate or volunteer to help fight hunger locally can also be found on the Facebook campaign. “Simply by going into a Walmart store or going online, every consumer in America has the opportunity to join this effort,” said Jack Sinclair, executive vice president of Walmart.
According to the U.S. Department of Agriculture, hunger rates have been the highest since 1995. 15 percent of households lack an adequate supply of food. “Hunger is a defining issue for America as millions struggle to put food on the table every day. Helping fight hunger is something our associates, customers and supplier partners believe in and together we can help make a positive impact on this issue,” said Sinclair.
“Through this program, Walmart and its partners are making a powerful impact that will not only address hunger this spring, but will have a lasting effect on the issue of hunger in America,” said Vicki Escarra, president and CEO of Feeding America. Walmart is positioned to help end hunger in America.
To participate in the Facebook campaign visit Walmarts Facebook page, www.facebook.com/walmart. To learn more about Walmarts effort to fight hunger, visit www.walmartstores.com/fightinghunger.